The # 1 tool to start figuring out your personal brand.

3 steps to start figuring out your personal brand

Hi reader. I’m sure you’ve heard about 360-degree employee evaluations. Or maybe you have experienced the joys and pains of 360-degree evaluations. While 360-degree evaluations are popular tools for employee evaluations, these evaluation tools are also useful for figuring out your personal brand. In fact, I’ll say that a 360-degree evaluation is the # 1 to start figuring out your personal brand.

picture that implies importance why a 360-degree evaluation is the # 1 to start figuring out your personal brand.

Image courtesy Pixabay

I became familiar with the power of 360-degree evaluations for discovering your personal brand about 3 three years ago when I attended a self-development workshop hosted by Paul C. Brunson. During the workshop, Paul referred to a quote by Jeff Bezos, the CE0 and founder of Amazon. Jeff’s quote piqued my interest. According to Jeff:


picture that implies importance why a 360-degree evaluation is the # 1 to start figuring out your personal brand.

Let’s analyze Jeff’s quote a bit further. Jeff’s quote implies that, your brand is based on what people say about you. Your brand isn’t entirely based on the way you think about yourself. Most importantly, your brand is based on how people see you – or perceive you to be.

“Your brand is what other people say about you when you are not in the room” Jeff Bezos

Hmm..interesting quote Jeff. I see the relevance. A lot of often say that we don’t care what other people think about us. However, if we want to start building our personal brand, introduce a new perspective, product or service, it’s worthwhile to consider your users’ or readers’ or customers’ perspectives and thoughts. Furthermore, they are the ones that are taking their time, attention and money to listen to us, or to use our service.

How can I start my own 360-degree personal branding analysis?

Excellent question reader! I’m happy to share the steps I used to start my personal branding analysis. (Shout out to Paul C Brunson for some the suggestions!)

1. Reflect on your past job evaluations, reference letters, LinkedIn endorsements and your close family and friends’ comments about you.

Self-reflection questions:

  • How did your supervisors, bosses and colleagues describe you?
  • How did your references describe you?
  • What kind of LinkedIn endorsements have you received?
  • What kind of skill endorsements have you received on LinkedIn?

2. Determine your observational consensus

Self-reflection question:

Did more than 1 person describe you in a certain way? (Example, did 5 people describe you as someone who is creative, ambitious, innovative, etc.?)

3. Google yourself

Self-reflection questions:

  • When you google yourself, what images, videos, articles, etc. come up?
  • Can you see similarities or recurring themes from the content?

In conclusion, 360-degree evaluations aren’t only suitable for employee evaluations. If you are ready to discover your personal brand, 360-degree evaluations are excellent self-evaluation tools. Are you eager to begin your entrepreneurial journey?  I highly recommend using the 3 steps I outlined in this blog to start your personal branding and entrepreneurial journey.

Question: Have you done a 360 degree analysis of yourself? Comment below. Your comments will inspire me and others!

Thanks for your time,


Read my other two blogs below where I share some more of my self reflection insights.


Why you should try something new

I read an article about the director of the hugely successful Wonder Woman film. The article indicated that the director didn’t have a lot of experience directing big-budget films like Wonder Woman. I also got a sense from the article that the author was surprised that the movie studio hired the director .

After I read the article, I began to wonder to myself, “if a big movie studio can hire a director who didn’t have a lot of experience directing big films, why shouldn’t I attempt to do something new? Why shouldn’t I take on a challenge that I don’t have a lot of experience in? Read More

3 lessons I learned from James Patterson’s Masterclass co-author book competition

I recently participated in a competition whereby the winner got an opportunity to co-author a book with New York times best-selling author James Patterson. That was the first time that I participated in a book competition. I also thought the experience was amazing and intense. Most importantly, I’m also happy that I participated in the competition as I gained some practical experience with the process involved in conceptualizing a best-selling thriller, fiction novel. I’m happy to share with you what I re-learned from that experience. Read More

What I learned from my cruise ship singing audition

I’m singing on a cruise ship. I’m dancing on a cruise ship. Ahh… If only…That dancing and singing was what I envisioned when I auditioned to be a singer on a cruise ship in February 2017. Although I didn’t get a chance to entertain the passengers with my singing and dancing, I’m nonetheless grateful that I experienced that audition, as well as what I learned from the process.

I thought that the preparation process reified the significance of creating original music. For the audition, we had to be prepared to perform 16-32 bars of a song by Whitney Houston, Donna Summer and Celine Dion – female singers that I love and listened to constantly as a child in in my teenage years.


While I sang these songs to the best of my ability, I kept thinking that, when I sing these songs, I will always be compared to the original singer. I myself started to compare myself with Whitney, Celine and Donna. Then it dawned on me – how will I be able to have my own singing identity if I continuously sing other singer’s songs? It was at that point that I really understood and appreciated the value of creating original music, original work and original art.

We can bring a lot of beauty and interest to the world when we create original, fresh and new art, music and stories. I made a promise to myself to create new music and new songs. I made a promise to myself to bring some new life, some new perspectives into the world and into the music, song and lyric universes. This, dear reader, is what I intend to do. Strive, my dear readers to share and create your original and unique perspectives.

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Reflections of a Facebook group creator

I recently created my first “private” Facebook group. I created the group to share my singing, music and storytelling journey with family and close friends– with the hopes of inspiring them to achieve their goals. YAY! No big deal? Thank you for you YAY and thank you if you responded to no big deal. To the no big deal responders, you are right – no big deal. However, creating this private Facebook group was a big deal for me.

Read More